NEWS RELEASE, December 18, 2008
GATINEAU, Québec – With the holiday season upon Canadians, the Brain Injury Association of Canada (BIAC) urges one and all to bear in mind that car crashes are the number one cause of acquired brain injury. Drivers who resist ‘holiday’ egg nog and other alcoholic drinks greatly reduce their risk of being involved in an accident which may harm them and others.
“At this time of year our call for safety is tied to reducing car crashes, and thus the number of people who become brain injury survivors,” explains BIAC executive director, Harry Zarins. Mothers Against Drunk Driving reveal that over 47% (2005 statistics) of North American car accidents occurring during the last week of December are caused by impaired driving.
Driving while drunk increases your chances of reacting too slowly to avoid even a slow-moving accident. Even a mild blow to the head can result in a lifelong, silent and unseen acquired brain injury; and serve as a sobering reminder that that nip of festive cheer wasn’t worth it—to you, or your family and friends. If you choose to drink, choose not to drive. BIAC strongly supports and applauds organizations, such as Operation Nez Rouge/Operation Red Nose.
Treating preventable injuries, such as acquired brain injury, costs Canadians $14.7 billion per year. This sum further compromises Canadian business in these economic times, lowers our standard of living, and strains our publicly funded health care system.
The Brain Injury Association of Canada wishes all Canadians a safe and happy holiday season.
Contributions to the Brain Injury Association can be made directly via our Donations Page, or through CanadaHelps.org.
BIAC is funded by the generosity of donors, as well as sponsors of its national Hawaiian Oyster Odyssey events.
For more information, please contact:
Harry Zarins, Executive Director
Brain Injury Association of Canada
1-866-977-2493
harry.zarins@biac-aclc.ca